The Pharrell Williams x adidas SC Premiere is one of several versatile footwear styles reworked by the Virginia artist as part of adidas’s “March Madness” collection. A classic performance tennis shoe in its heyday, the SC Premiere is now a full-time lifestyle staple worn by stylish people around the world. The entire upper is finished off in a pinkish-tan leather hue that is effectively called “Ecru Tink” by adidas. A tonal adidas branding window marks the mid-panel, while bold neon green laces provide a healthy burst of color against the neutral color of the tongue. “Hu” embroidery on the tongue and a contrasting tan leather overlay on the heel tab finish off the look. The Pharrell Williams x adidas SC Premiere was released in March 2020.
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